When does it go quiet?
Tell it what’s booked. See the dead months coming, and when to start ads.
No email. Nothing saved. Takes 2 minutes.
Your next 12 months
Your slow window
Feb → Apr
3 months with no crew on a job. That’s about 6 jobs you won’t build.
Ads need to be live by
Dec 1 7 weeks from today
Leads you need by then
126 about 42 a month, Dec–Feb
Why the lag matters
February is decided in December.
A lead today is a job 8 weeks from now. By the time it feels slow, it’s too late for ads to fix it.
Lead comes in. You call back the same day.
Week 0
Site walk, then the bid goes out.
Weeks 1–3
They sign. Permits, plans, deposit.
Weeks 4–7
Crew breaks ground. Leads from Dec start in Feb.
Week 8
126 leads: you do 24 jobs a year, so 2 a month. 3 slow months = 6 jobs. At about 21 leads per signed job (leads calculator defaults: 1 in 3 leads is a real buyer, you sign 15%), 6 × 21 = 126. The slow window assumes you start ads only once it feels slow: lead-to-start weeks plus about a month for ads to get going.
