How many leads do I need?
Five numbers. One minute. You’ll see exactly how short you are.
No email. Nothing saved. Nothing sent.
Your result
You need
42leads
a month
Real buyers needed
14 a month
Jobs to sign
2 a month
You’re short 23 leads a month
Revenue at stake
$1.2M
About 13 jobs a year you’re not getting. At $95,000 each.
How we got this
No magic. Just math.
Four steps, worked backward from the jobs you want. Check it on a napkin.
You want 24 jobs a year. That’s 2 a month.
24 ÷ 12 = 2
You sign 15% of real buyers. So you need to meet 14 a month.
2 ÷ 0.15 ≈ 14
Only 1 in 3 leads is a real buyer. So you need 42 leads.
14 ÷ 0.33 ≈ 42
You get 19 now. The rest is the gap.
42 − 19 = 23
Revenue at stake: 23 missing leads ≈ 1.1 signed jobs a month ≈ 13 a year × $95,000 ≈ $1.2M. Rounded down to keep it honest.
