Winners

What should I spend on ads?

Punch in the jobs you want. See what to spend and what comes back.

No email. Nothing saved. Works for any trade.

Your numbers

On top of referrals. Signed jobs, not bids.

= 1.5 jobs a month

Contract price. Ballpark is fine.

Out of every 100 leads, how many sign? Count the tire-kickers too.

Pick your trade to start. Know yours? Type it in.

Starting guess. Change it to what you pay.

Updates as you type. Nothing gets saved or sent.

Your result

Spend about

$1,500a month

Expected leads

30 a month

Expected jobs

1.5 a month · 18 a year

Cost per signed job

$1,000

Back per $1 spent

$60 in signed work

Note

Ad spend goes straight to Google and Meta, on your card. Not to us. You can see every dollar.

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How we got this

Jobs first. Then money.

Start with the work you want, not the budget you’re scared of. Four steps you can check on a napkin.

  1. You want 18 jobs a year from ads. That’s 1.5 a month.

    18 ÷ 12 = 1.5

  2. 1 in 20 ad leads signs. You need 30 a month.

    1.5 ÷ 0.05 = 30

  3. At about $50 a lead, that’s your spend.

    30 × $50 = $1,500

  4. Each job costs $1,000 in ads. It pays $60,000.

    $60,000 ÷ $1,000 = $60

Cost per lead moves with your town, your trade and the season. The trade prices above are starting guesses, not data: use what you actually pay. Expect the first 60 days to cost more while the ads learn.

Got the budget? We’ll make it pay.

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